In early 2024, Superior Grocers opened its first location exterior of its California stomping grounds. Las Vegas is now host to the grocery chain’s foray into new markets.
“After a few years of being within the Los Angeles space and finding out the Las Vegas space, we thought that the sort of mannequin that we had can be tremendously appreciated right here,” Tom Rinn, senior vice chairman of promoting and merchandising, mentioned in an announcement. “In order that’s why we actually thought that that is the right alternative for Superior Grocers and the neighborhood. It’s actually a win-win for all of us.”
Superior Grocers made a reputation for itself within the Los Angeles space by catering to Mexican roots. Together with grocery staples, Mexican snack candies, tamales, and different conventional meals is obtainable. The chain additionally presents aguas fresca and horchata.
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Established in 1981, the grocery chain at present operates seventy-four shops, primarily in Southern California and the Central Valley. Superior Grocers is without doubt one of the largest independently owned grocery retailer chains in Southern California with over 4,500 associates. The growth into Nevada, nonetheless, heralds a complete new chapter for the corporate.
“We’re thrilled to deliver Superior Grocers to the colourful neighborhood of Las Vegas,” CEO and President Richard Wardess mentioned in a ready assertion. “This growth underscores our dedication to offering high quality merchandise and distinctive service to new clients whereas sustaining our dedication to our patrons in Southern California. We’re wanting to immerse ourselves on this welcoming neighborhood and foster sturdy relationships with our new neighbors.”
The opening of the Vegas location included a efficiency by Las Vegas Excessive’s Mariachi Joya and appearances by Richard “Tick” Segerblom, Clark County chair and commissioner of District 5, Sarah Johnson from Nevada Lieutenant Governor Stavros Anthony’s workplace, and Hector Lizaola from US Senator Catherine Cortez Masto’s workplace.
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Superior Grocers, notable for its funding within the communities it serves, has introduced that mission to Vegas. The corporate introduced checks and donations to a number of native elementary and excessive colleges.
“What units us aside is our dedication to the communities we serve,” the corporate’s mission reads. “We’re not simply right here to do enterprise; we’re right here to make a distinction. By partnerships with academic initiatives, well being consciousness applications, and help for native youth organizations and nonprofits, we goal to foster optimistic change and improve the lives of our clients. At Superior Grocers, we’re not simply within the enterprise of groceries; we’re within the enterprise of neighborhood.”
That mission contains the work of Neighborhood ReEngineering Inc, a 501(c)(3) established in 1995 to assist fund native youth applications. An annual golf event sponsored by the nonprofit continues to funnel cash into these applications, as do precious vendor partnerships.
The corporate’s footprint growth has been aided by Leon Lopez, vice chairman of building and services. Lopez oversees design, building, and services for all seventy-four (and counting) Superior areas. That quantity continues to rise with the chain eyeing important development by 2027. Nevertheless, the corporate has repeatedly held to its mission of rising sustainably, with renewable vitality like photo voltaic panels changing into extra prevalent in future design.
In accordance with Supermarket News, the US grocery retail market grew by just one.1 p.c final 12 months, down from 3.9 p.c in 2023. However chains like Dealer Joe’s and Aldi nonetheless discovered methods to broaden their footprints. Superior Grocers goals to hitch that checklist within the very close to future.
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