NGLmitú, the primary digital media and leisure firm for Latinos in the US, continues its vital progress with the launch of mitúStudios, a 14,000 sq. foot artistic house.
Serving as the principle content material manufacturing facility centered on the Latino inhabitants, culturally connecting advertisers, creators, and filmmakers of this group, NGLmitú has redoubled its funding in content material, growing new seasons of its hit exhibits ‘Chica, Déjame Decirte‘ and ‘3G’s,’ in addition to commissioning extra new exhibits.
Joe Bernard, Chief Income Officer of NGLmitú, acknowledged via a press launch:
Yr over yr, demand for Latino voices and visions is skyrocketing, each from shoppers and advertisers, and the debut of our studio is a part of our continued dedication to be the chief on this house, because the #1 ranked outlet in America.
The brand new facility exemplifies the corporate’s dedication to amplifying all generations, tales and Latino voices with a multipurpose deal with creativity, collaboration and group.
It additionally supplies elevated manufacturing capability following the announcement of mitúTV in Apr. 2023, and serves because the manufacturing house for content material funded by the NGLmitú model with well-known and trusted names comparable to Stella Rosa®, Emergen-C, and others.
Positioned in Lincoln Heights, California, the studio provides 5 everlasting and three semi-permanent units, plus a full suite of manufacturing tools and companies.
“Now, we’re increasing the companies we are able to present to our promoting companions like Stella Rosa and Haleon, whereas additionally leveraging our capability to create extra content material for shoppers. NGLmitú’s mixed energy and market management is up by double digits this yr and can proceed to develop with the addition of this studio,” defined Bernard.
Since its debut in Might, ‘Chica, déjame decirte’ has had greater than 6 million viewers and has featured company, comparable to comic Aida Rodríguez, Sasha Calle (The Flash), Julissa Calderón (Gentefied), Dulce Sweet (Instagram), and Julissa Bermudez (BET).
‘3G’s’ has skilled comparable success, with over 11 million viewers since Might, with episodes starring Frankie Quiñones (This Idiot on Hulu), Oscar Miranda (TikTok), Clayton Thomas (Comic), Elio Morillo (House Engineer), Concrete (Rapper/Comic), Marcella Arguello (Comic), and Jade Catta-Preta (Hotties on Hulu).
“Our mission is to additional propel mitú because the voice of present and future U.S. Latinos. These applications have resonated with audiences, and we’re excited to carry much more of them to our followers, together with new programming,” identified Vanessa Vigil, Chief Model Officer at NGLmitú.
“The concept of the present was to make Latin folks notice how lovely they’re and the way good they’re.” @JohnLeguizamo strikes the gang with emotional phrases. John expresses his dedication to creating positive the Latino cohort is represented inside leisure & arts.… pic.twitter.com/rIepbk4vnO
— L’ATTITUDE (@LATTITUDEevent) September 29, 2023
Based on the corporate, participation within the Hispanic market, which represents $2.5 billion in buying energy, is a necessity for a lot of advertisers.
To satisfy this demand, NGLmitú leverages deep cultural insights to develop branded content material that addresses the nuances of at this time’s Latino client, one who lives on the intersection of being 100% American and 100% Latino.
“Having a artistic studio within the coronary heart of our group is the bodily manifestation of our dedication to genuine illustration and Latino storytelling. Our founder John Leguizamo has lengthy been a champion for this group, and now we’re taking it to the subsequent degree with a studio by and for Latinos,” underscored Vigil.
With greater than 2 many years of expertise serving and redefining the U.S. Hispanic market, NGLmitú is among the many prime 20 media corporations reaching Latinos via video.
The studio is a mecca of creativity, together with unique collection for mitúTV, a 24-hour bilingual English-language channel aimed toward filling a void in Hispanic tv programming.
The now-opened mitúStudios serves as the house of NGLmitú’s artistic collaborations with a large number of manufacturers and creators. Some current and soon-to-launch outstanding examples embody:
- Highlighting Stella Rosa® Wines as the final word summer season drink, Hispanic Kitchen and FIERCE curated the “Summer time Grill and Chill” marketing campaign that includes unique recipes made with the Hispanic Kitchen flare. The marketing campaign included way of life content material that emphasised the model’s numerous client and inspired celebrating with Stella Rosa® Wines.
- Partnering with Maffio and Leli Hernandez to create an unique beat and tune sampling new Emergen-C Crystals, which was dropped at life through a stylized efficiency.
Along with internet hosting press conferences with esteemed Latino actors and musicians, comparable to Sasha Calle, Xolo Maridueña, Mariah Angelique and La Dame Blanche, the studio additionally hosts group and business occasions just like the FIERCE x Legalmiga Authorized Workshop for small enterprise homeowners, that helped educate Latina small enterprise homeowners on learn how to navigate authorized choices and finest practices.
Embracing its dedication to amplifying Latino storytelling and creativity, mitúStudios now invitations Latino creators and filmmakers to collaborate within the dynamic house to assist carry their concepts and tales to screens, significantly on mitúTV.
“This isn’t nearly fostering new creators and outreach to Hollywood. That is about empowering the subsequent technology of Latin voices, whereas additionally constructing stronger bridges to the established Hollywood group. Latino engagement can’t be seen as a ‘plus issue,’ however as an alternative as a vital a part of any content material creation and promotional technique. Latinos should not ‘one other’ viewers. They’re the viewers,” concluded Vigil.
