MIAMI, FL – March 11, 2025 – (NOTICIAS NEWSWIRE) – Minivela, the bilingual drama shorts platform devoted to serving Latinos within the U.S. and Latin America, formally launched at present on YouTube as MinivelaTV with a debut lineup of digital shorts that includes soaps, rom-coms…and even malas suegras (monster-in-laws) and unusual happenings.
Produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and Chicano Hollywood, the platform’s English and Spanish-language tales at the moment are dwell on MinivelaTV throughout YouTube, Instagram, TikTok, and X.
“Even on this preliminary part, Minivela is constructed to scale exponentially, providing advertisers a complicated, inventive, and revolutionary platform to have interaction younger Latinos and crossover audiences,” mentioned Manny Ruiz, Minivela Co-Founder and Chief Content material Officer.
Ponce added, “For content material creators and filmmakers, Minivela represents a terrific alternative to evolve as actors, writers, administrators—and, in some instances, to develop tales that may develop into full collection or characteristic movies. This distinctive strategy is likely one of the issues that the majority excites us.”
Impressed by telenovelas, Minivela’s fast-paced, TikTok-style shorts ship a mixture of romantic comedies, unique collection, supernatural tales, and different intriguing dramas. The family-friendly content material is designed for English, Spanish, and bilingual Latinos aged 18-34, reaching audiences by means of Minivela’s social media channels, linked TV (CTV), and strategic distribution partnerships with adtech large Numatec and Brilla Media’s proprietary Nuestro Media community. Each Numatec and Brilla Media are key companions within the Minivela three way partnership.
Programming Factors
Produced primarily in Miami, Los Angeles, and Texas, and debuting twice weekly, the unique scripted Minivelas are the works of content material creators who collectively have tens of millions of followers. A cross-section of the Latino diaspora representing Mexican-People, Puerto Ricans, Cuban-People, and South People are among the many producers, and actors who’re repeatedly collaborating within the Minivelas. See the trailer.
The preliminary group of English and Spanish-language Minivelas consists of such titles as “Girl Finds Love on the TV Relationship Present from Hell”, “Hombre compra novia robotic para creer celos a su ex”, “Chica gamer huye de casa y cae en una trampa peligrosa”, and “By no means Neglect Valentine’s Day.”
As a part of a partnership with Noticias Newswire, the nation’s main U.S. Hispanic press launch wire service, all future drama shorts will probably be promoted with particular person press launch distributions that characteristic greater than 200 on-line assured placements.
“Our strategy to advertise our tales and our expertise will probably be as broad as it is going to be relentless,” mentioned Ruiz.
About A Minivela Manufacturing, LLC
Co-headquartered in Los Angeles and Miami, A Minivela Manufacturing, LLC is a Latino-owned firm producing advertiser-supported digital shorts for U.S. Hispanics and international audiences. Its content material is accessible on YouTube at MinivelaTV and throughout social media.
The corporate is a three way partnership between actor Carlos Ponce, Brilla Media, and Numatec, and options strategic unique manufacturing partnerships with Chicano Hollywood, within the West Coast, and Haydita Veloz.
Impressed by telenovelas, the TikTok-speed Minivelas primarily targets Latinos 18-34 with content material verticals that characteristic romantic comedies, unique collection, unusual happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law).
The advertiser-supported Minivelas, starting from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, that includes content material in English, Spanish, or a bilingual combine primarily based on the natural wants of the tales.
The family-friendly digital movies are accessible free on Minivela’s YouTube hub, and social media channels, in addition to by means of adtech conglomerate, Numatec’s distribution partnerships. Mixed with Brilla Media’s Nuestro Media community, model sponsors are capable of safe audiences successfully throughout digital, CTV, and different platforms.
About Brilla Media Ventures
Brilla Media Ventures gives partaking cultural content material for multicultural entrepreneurs by means of its owned and operated platforms, Nuestro Stories, Minivela, and Nuestro Studios. Choices additionally embrace programmatic promoting expertise providers for scalable media supply, digital shorts, influencer advertising and marketing, inventive studio providers, and model activations.
Brilla Media is a licensed women-owned Minority Enterprise Enterprise (MBE) by the Nationwide Minority Provider Improvement Council (NMSDC). The corporate is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers within the Hispanic media, social and influencer advertising and marketing industries, the Latino press launch wire business, and the primary community of Hispanic print media firms on-line.
