LAS VEGAS, NV — November 18, 2024 — (NOTICIAS NEWSWIRE) — Novela and movie star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood are partnering to launch Minivela, a digital shorts three way partnership that beginning in January marks a daring new period for American Latino filmmakers, creators, and advertisers. The announcement was made in the present day in Las Vegas as a part of the twenty sixth annual ANA Multicultural Advertising and marketing & Range Convention that’s going down on the Bellagio. (See the Minivela trailer here).
True to its title, Minivela combines the fast-paced nature of vertical short-form content material with the long-lasting, entertaining essence of the telenovela—a style created by Latinos. The advertiser-supported Minivelas, – starting from 10 to 90 minutes – are being developed collaboratively with filmmakers and influencers in English, Spanish, or bilingually, relying on the natural wants of the tales.
“This can be a groundbreaking journey that we consider will empower Latino storytellers and drive U.S. Hispanic digital promoting for years to come back,” mentioned Manny Ruiz, who will function the Chief Artistic Officer and Government Producer of the three way partnership alongside Ponce and also will write and direct choose Minivelas. “Our focus is on constantly producing universally interesting tales with a imaginative and prescient that extends past Minivelas. A key pillar of our progressive method is to catapult choose narratives into impartial options or sequence.”
“Minivela represents a beacon of hope, experimentation, and alternatives for Latino creatives at a time when the Hollywood system is present process a much-needed reboot,” mentioned Ponce, who along with government producing, may even act and/or direct in choose Minivelas. “I’m thrilled that our Latino-owned enterprise will deal with the illustration hole for our neighborhood organically, and that our operations are pushed by pioneers in Latino social media, digital media, and adtech.”
Minivela primarily targets American Latinos 18-34, and can start weekly in January with content material verticals that function romantic comedies, unusual happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law). The family-friendly digital movies will probably be accessible free on Minivela’s YouTube, and social media channels, in addition to via adtech conglomerate, Numatec’s distribution partnerships. Mixed with Brilla Media’s Nuestro Media community, model sponsors will be capable of safe USH audiences successfully throughout digital, CTV, and different platforms.
Let the Movies Roll!
A cornerstone of Minivela is Chicano Hollywood, the influential L.A.-based manufacturing, media, and journal firm that produces the annual Elevate convention for Latino filmmakers, and is the unique West Coast manufacturing arm of the corporate.
Chicano Hollywood is already producing one of many platform’s early bets, a really feel good romcom referred to as “Cholita Takes L.A.” that’s being directed by a rising Chicana director. Cholitas, Cholos, and Cholas shine on this story a few younger Bolivian luchadora and aspiring designer who journeys to L.A. to look after her ailing grandmother—solely to find she should additionally overcome tradition clashes and private challenges on her path to sudden love.
“Minivela is placing deeds earlier than phrases, and that’s one thing the Latino movie neighborhood will root arduous for, and why we’re a proud accomplice,” mentioned Johnny Murrillo, founder and CEO of Chicano Hollywood. “It’s additionally important to notice that for Minivela, the tasks have to be Latino-produced however the tales should enchantment to audiences universally even exterior our core Hispanic neighborhood. We have now some enjoyable ones lined up!”
A Pressure For Good
Being a pressure for good additionally issues deeply to Minivela’s founders.
“We’re going to push boundaries and show that you may be artistic and positively provocative with out leaning on the standard violent drug sellers, and different drained tropes that diminish our neighborhood,” mentioned Angela Sustaita-Ruiz, chairwoman of Brilla Media, the mother or father firm of Minivela. “I consider Minivela may even show to be a catalyst for a lot of Latinas and Latinos who in the future will do not forget that they acquired their massive Hollywood break writing/directing, producing and/or performing in a Minivela.”
About Minivela
Co-headquartered in Los Angeles and Miami, Minivela is an American Latino-owned and operated firm devoted to producing advertiser-supported digital shorts created by Latino filmmakers and creators.
The corporate is a three way partnership between actor Carlos Ponce, Brilla Media, and Numatec. Minivela merges the fast-paced enchantment of short-form vertical content material with the long-lasting, entertaining essence of the telenovela—a style proudly created by Latinos. These advertiser-supported Minivelas, starting from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, that includes content material in English, Spanish, or a bilingual combine based mostly on the natural wants of the tales.
Minivela content material is accessible via its YouTube, and social media channels, in addition to via adtech conglomerate, Numatec’s distribution partnerships, which embrace CTV.
About Brilla Media Ventures
Brilla Media Ventures supplies partaking cultural content material for multicultural entrepreneurs via its owned and operated platforms, Nuestro Stories, Minivela, Nuestro Studios, and Brilla Latina. Choices additionally embrace programmatic promoting expertise companies for scalable media supply, digital shorts, influencer advertising and marketing, artistic studio companies, and model activations.
Brilla Media is a licensed women-owned Minority Enterprise Enterprise (MBE) by the Nationwide Minority Provider Improvement Council (NMSDC). The corporate is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers within the Hispanic media, social and influencer advertising and marketing industries, the Latino press launch wire trade, and the primary community of Hispanic print media corporations on-line.
About Numatec
Based mostly in Miami, FL, NUMATEC is a holding firm that owns and operates 11 subsidiaries in its fast-growing portfolio. The corporate actively seeks out new alternatives to scale corporations within the AdTech and MarTech industries to construct the world’s premier community of service suppliers for in the present day’s world manufacturers. Uniquely positioned to supply superior service and worth, NUMATEC boasts a worldwide footprint throughout 22 international locations that’s unparalleled. Be taught extra at www.NUMATEC.com / www.ekn.solutions/usa/media/
About Chicano Hollywood
Chicano Hollywood is a L.A.-based manufacturing, media, and journal firm that produces the annual Elevate convention for Latino filmmakers, and is the unique West Coast arm of Minivela.
Chicano Hollywood is devoted to elevating Chicano/Latino tales, creators, and expertise throughout the leisure spectrum. With a mission to champion genuine illustration and produce Chicano/Latino-driven narratives to the forefront, Chicano Hollywood is empowering a brand new wave of creatives in movie, tv, and digital media.
