OAXACA, MX — December 26, 2024 — (NOTICIAS NEWSWIRE) — MCO and Tekiosk proudly introduce the “Stroll A Mile In Her Sneakers” marketing campaign, an initiative devoted to celebrating the resilience and selflessness of Socorro Ruiz, a single mom and group volunteer who has tirelessly supported her neighbors throughout vital occasions. From Oaxaca’s devastating earthquakes to the challenges of the worldwide pandemic lockdown, Socorro’s unwavering dedication ensured that others had entry to meals, shelter, and emotional care throughout their most susceptible moments.
This marketing campaign goals to supply Socorro with a sustainable, dignified house as a gesture of gratitude for her contributions. Contributors who donate $80 (USD) will obtain a pair of fantastically handcrafted artisan sneakers, symbolizing solidarity with Socorro’s journey and the marketing campaign’s broader targets of sustainability and social fairness. Internet proceeds from all purchases on Tekiosk.com will immediately fund the development of this eco-friendly house.
The marketing campaign runs from December 23 to January 6, 2025, coinciding with Three Kings Day. Its featured product, the unique “Stroll A Mile In Her Sneakers” artisan design, is accessible at: https://www.tekiosk.com/product-page/walk-a-mile-in-her-shoes. For these wishing to donate and not using a buy, contributions may be made by means of the GoFundMe web page at: https://www.gofundme.com/f/support-socorro-ruiz-a-home-for-a-hero.
A house constructed on ancestral knowledge and sustainability
The house for Socorro and her two youngsters shall be constructed utilizing eco-friendly methods impressed by ancestral practices, with the experience and supplies donated by Sombra Mezcal and award-winning civil engineer Martha Cardoso. These strategies honor the wealthy cultural heritage of Oaxaca whereas setting an instance of sustainable structure for future generations.
“‘Stroll A Mile In Her Sneakers’ is greater than a marketing campaign—it’s a heartfelt acknowledgment of Socorro’s resilience and the group spirit she represents,” mentioned Heather Lopez, spokesperson for Tekiosk. “We’re thrilled to collaborate with MCO to mix sustainability, cultural appreciation, and social influence in a significant approach.”
To take part or be taught extra about Socorro’s inspiring story, go to: https://www.tekiosk.com/
About MCO
Mexico, Cultura y Orgullo (MCO) was established in 2010 by Adriana Pavon, a social entrepreneur, clothes producer, and thought chief. MCO’s mission revolves round fostering cultural consciousness amongst indigenous artisans in Oaxaca, combating plagiarism and cultural appropriation, and selling sustainable improvement in alignment with the United Nations Sustainable Growth Targets. By strategic partnerships, MCO has superior initiatives in STEAM training, eco-friendly housing, and cultural preservation. The group has been featured in outstanding media retailers reminiscent of The Huffington Publish, Univision, Stanford Radio, and NPR and has acquired awards from the Zaragoza Awards, the California Senate, and Buena Vida Media Hispanic Heritage Awards.
About Tekiosk
Tekiosk celebrates life, tradition, and creativity by means of conscious design. With a mission to foster connection and strengthen group ties, the corporate curates seasonal occasions and purposeful merchandise that honor biodiversity and cultural heritage.
